Everyday products are the great psychologists of our time.
The everyday products we surround ourselves with embody and influence our mental productions.
Each product usage is reflexive and enables the consumer to consolidate or advance his self-perception.
And that is why… everyday products are the great psychologists of our time.
Offhand notions from a product psychology strategist’s perspective…
Remember the last time you were faced with deciding on what to eat in a new restaurant. While many of us roam the menu for a stunningly…
Julian is an expert in the field of product-psychology and innovation strategy. Having worked as a project lead for the renowned Cologne-based rheingold salon, he revealed numerous secret product-logics and enabled manufacturers to refine their product positionings and marketing strategies.
As project lead, he worked for well-known food and beverage, consumer goods, as well as entertainment companies. His clients included a Swiss-based multinational chocolate manufacturer, an award-winning national newspaper as well as a Champions league football club.
As part of a product management unit within the MELITTA® group, he managed a consumer product portfolio in excess of 50 million Euro annual turnover and acted as a consulting Consumer Insight Expert for other product managers.
Julian studied Design Thinking at the Massachusetts Institute of Technology (MIT) and is a Certified ScrumMaster® trained by Scrum Co-founder Jeff Sutherland.
In elementary school, Julian founded a fish farm, even advertised his product – only to get shut down a few weeks later by the trading supervision department due to missing paperwork. Today, rest assured, his paperwork is in best order.
Julian holds two master degrees one MSc. ‘Innovation Management and Entrepreneurship‘ as well as a MSc. in ‘Business Administration‘.
His outstanding take on the products of our everyday life and their hidden impact on the consumer is rooted in studies of in-depth ‘Business Psychology‘ (B.A.).
Taken together this unusual cross-over expertise in psychology, innovation management and business enables companies to re-understand their products and helps them to ‚get their story straight‘.
e: mail (at) julian-schaefer.com
p: +49 221 98652377