Everyday products are the great psychologists of our time.
Julian is an expert in the field of product-psychology and marketing strategy. Having worked as a project lead for the renowned Cologne based rheingold salon, he revealed numerous secret product-logics and enabled manufacturers to refine their product positionings and marketing strategies.
As project lead he worked for well-known food and beverage, comsumer goods, as well as the entertainment companies. His clients included a Swiss-based multinational chocolate manufacturer, an award winning national newspaper as well as a Championsleague football club.
Working in the product management team within the MELITTA® group he manages the European foodbag portfolio of the TOPPITS® /ALBAL® brands and acts as a Consumer Insight Expert.
In elemtary school Julian founded a fish farm, even advertised his product – only to get shut down a few weeks later by the trading supervision department due to missing paper work. Today, rest assured, his paper work is in best order.
Julian holds two master degrees one MSc. ‚Innovation Management and Entrepreneurship‘ as well as a MSc. in ‚Business Administation‘.
His outstanding take on the products of our everyday life and their hidden impact on the consumer is rooted in studies of in-depth business psychology (B.A.).
Taken together this unusual cross-over experise of psychology, innovation management and business enables companies to re-understand their products and helps them to ‚get their story straight‘.
e: mail (at) julian-schaefer.com
p: +49 221 8394027